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Our Companies Sarooj Fashion

The company “Sarooj Fashion” was created in 2014 and is a sub-company of Al Taher group in partnership with Ms. Layal Afeiche.

Since its birth, the company opened a multi-brand boutique for men and women called “The Lookout”, housing brands from around the world under one roof. A clever mix ranging from clothes to shoes to accessories and much more.

Sarooj Fashion is led by Ms. Layal Afeiche who is a fashion designer. She studied and graduated in styling and pattern drafting from Esmod in Beirut, Lebanon.

A list of the brands which are stocked at “The Lookout”:

  • Clover canyon Clothes and swimsuits.
  • M2Malletier bags.
  • Tatoosh shoes.
  • Forever Unique evening dresses.
  • M.Marquise couture dresses.
  • Vanina jewelry.
  • Madame Reve jewelry.
  • Shashi jewelry.
  • Noir jewelry.
  • Etnia Barcelona and Lunette Kollektion sunglasses.
  • Dina Khalife.
  • OTT.
  • My Other bag.
  • Lina Brax bags.
  • Smiling Paris tees for men.
  • Love Brand swimsuits for men.
  • Black Score tees (unisex).
  • Finders Keepers.
  • Cameo the Label.
  • Eyedoll.
  • Art Shoes.

“The Lookout” is also launching their website and E-commerce platform very soon which will allow all their followers and buyers from around the world to be able to shop their brands with just one click.

A second outlet for “The Lookout” boutique is underway in the new upcoming mall called The Avenues in Bowshar, Oman.


Current address of “The Lookout”:

Jawharat A’ Shatti mall.
Ground Floor, shop number 15.

Tel : 24696639